Approximately 1 in 4 adults in the U.S. are currently considered part of the LOHAS (Lifestyles of Health and Sustainability) market segment. This translates to a large sector of travelers who want to stay in green hotels. Consumers making decisions on where to stay and eat based on the social and eco sustainability of the interior elements.
The educated traveler is researching these points on sites such as Green Hotelier, Green Star, U.S. Green Building Council’s LEED certification, and the Green Key Global Eco-Rating Program where the details of the room’s contents are listed.
For socially sustainable architectural finishes, American Clay rules! All American Clay products use renewable resources, much of which are sourced locally. Their facility is in the US and employs locally. The longevity, recycled content and low maintenance of American Clay finishes will contribute up to ten LEED credits, depending on your location and the nature of your project.
Another of the benefits of using an American Clay finish is that it is an artisanal finish. It creates a warm and unique vibe to the environment, helping the guest to feel more welcome and comfortable.
Surveys show that guests respond most to the things they can feel and touch. The elements that make their stay in a hotel memorable are the ones that add to their comfort and experience.
If the walls are clad in a natural clay that prevents mold and mildew, cleans the indoor air quality, reduces noise level, insulates and is beautiful, they will choose accordingly!
Looking for a certified American Clay applicator?
Call Arteriors today at 508-655-1942. Working everyday for a healthier and more beautiful world!